Overview

Brought to you by YData

Dataset statistics

Number of variables	26
Number of observations	2274
Missing cells	18947
Missing cells (%)	32.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	462.0 KiB
Average record size in memory	208.1 B

Variable types

Numeric	24
Text	2

Alerts

`Adwords Keywords` is highly overall correlated with `Adwords Traffic` and 1 other fields	High correlation
`Adwords Traffic` is highly overall correlated with `Adwords Keywords` and 1 other fields	High correlation
`Avg - Average Bounce Rate` is highly overall correlated with `Avg - Average Pages Per Visit`	High correlation
`Avg - Average Pages Per Visit` is highly overall correlated with `Avg - Average Bounce Rate` and 1 other fields	High correlation
`Avg - Average Time On Site` is highly overall correlated with `Avg - Average Pages Per Visit`	High correlation
`Avg - Total Visits` is highly overall correlated with `Avg - real visits` and 4 other fields	High correlation
`Avg - real visits` is highly overall correlated with `Avg - Total Visits` and 1 other fields	High correlation
`Avg Total Users` is highly overall correlated with `Avg - Total Visits` and 4 other fields	High correlation
`Employee Count` is highly overall correlated with `Organic Traffic` and 1 other fields	High correlation
`Estimated Page Views` is highly overall correlated with `Organic Keywords` and 3 other fields	High correlation
`Followers` is highly overall correlated with `Posts`	High correlation
`Organic Keywords` is highly overall correlated with `Avg - Total Visits` and 5 other fields	High correlation
`Organic Traffic` is highly overall correlated with `Avg - Total Visits` and 6 other fields	High correlation
`PLA keywords` is highly overall correlated with `Adwords Keywords` and 1 other fields	High correlation
`Posts` is highly overall correlated with `Followers`	High correlation
`Rank - Domain` is highly overall correlated with `Estimated Page Views` and 3 other fields	High correlation
`Semrush Rank` is highly overall correlated with `Avg - Total Visits` and 6 other fields	High correlation
`Tenure in Nuvemshop in months` has 128 (5.6%) missing values	Missing
`Employee Count` has 2180 (95.9%) missing values	Missing
`Current plan id` has 125 (5.5%) missing values	Missing
`Estimated Page Views` has 314 (13.8%) missing values	Missing
`Rank - Domain` has 236 (10.4%) missing values	Missing
`Product Count - Domain` has 402 (17.7%) missing values	Missing
`Estimated Sales - Domain` has 251 (11.0%) missing values	Missing
`Combined Followers` has 1664 (73.2%) missing values	Missing
`Number of technologies` has 238 (10.5%) missing values	Missing
`Avg Total Users` has 642 (28.2%) missing values	Missing
`Avg - Total Visits` has 642 (28.2%) missing values	Missing
`Avg - Average Bounce Rate` has 642 (28.2%) missing values	Missing
`Avg - Average Time On Site` has 642 (28.2%) missing values	Missing
`Avg - Average Pages Per Visit` has 642 (28.2%) missing values	Missing
`Avg - real visits` has 826 (36.3%) missing values	Missing
`Followers` has 499 (21.9%) missing values	Missing
`Posts` has 499 (21.9%) missing values	Missing
`Semrush Rank` has 1375 (60.5%) missing values	Missing
`Organic Keywords` has 1375 (60.5%) missing values	Missing
`Organic Traffic` has 1375 (60.5%) missing values	Missing
`Adwords Keywords` has 1375 (60.5%) missing values	Missing
`Adwords Traffic` has 1375 (60.5%) missing values	Missing
`PLA keywords` has 1375 (60.5%) missing values	Missing
`Average ticket value` has 125 (5.5%) missing values	Missing
`Estimated Page Views` is highly skewed (γ1 = 29.40951419)	Skewed
`Product Count - Domain` is highly skewed (γ1 = 41.11713089)	Skewed
`Combined Followers` is highly skewed (γ1 = 21.38781164)	Skewed
`Avg Total Users` is highly skewed (γ1 = 29.52502277)	Skewed
`Avg - Total Visits` is highly skewed (γ1 = 34.29038332)	Skewed
`Avg - Average Pages Per Visit` is highly skewed (γ1 = 21.51754552)	Skewed
`Avg - real visits` is highly skewed (γ1 = 35.06910566)	Skewed
`Organic Traffic` is highly skewed (γ1 = 21.55203981)	Skewed
`PLA keywords` is highly skewed (γ1 = 29.26936695)	Skewed
`ID` is uniformly distributed	Uniform
`ID` has unique values	Unique
`Employee Count` has 49 (2.2%) zeros	Zeros
`Combined Followers` has 29 (1.3%) zeros	Zeros
`Avg - Average Bounce Rate` has 213 (9.4%) zeros	Zeros
`Avg - Average Time On Site` has 109 (4.8%) zeros	Zeros
`Adwords Keywords` has 538 (23.7%) zeros	Zeros
`Adwords Traffic` has 539 (23.7%) zeros	Zeros
`PLA keywords` has 698 (30.7%) zeros	Zeros

Reproduction

Analysis started	2024-11-03 01:41:35.019573
Analysis finished	2024-11-03 01:41:57.896548
Duration	22.88 seconds
Software version	ydata-profiling vv4.12.0
Download configuration	config.json

ID
Real number (ℝ)

Uniform Unique

Distinct	2274
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	1137.5

Minimum	1
Maximum	2274
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	1
5-th percentile	114.65
Q1	569.25
median	1137.5
Q3	1705.75
95-th percentile	2160.35
Maximum	2274
Range	2273
Interquartile range (IQR)	1136.5

Descriptive statistics

Standard deviation	656.59158
Coefficient of variation (CV)	0.57722337
Kurtosis	-1.2
Mean	1137.5
Median Absolute Deviation (MAD)	568.5
Skewness	0
Sum	2586675
Variance	431112.5
Monotonicity	Strictly increasing

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	1	< 0.1%
1519	1	< 0.1%
1513	1	< 0.1%
1514	1	< 0.1%
1515	1	< 0.1%
1516	1	< 0.1%
1517	1	< 0.1%
1518	1	< 0.1%
1520	1	< 0.1%
1511	1	< 0.1%
Other values (2264)	2264	99.6%

Value	Count	Frequency (%)
1	1	< 0.1%
2	1	< 0.1%
3	1	< 0.1%
4	1	< 0.1%
5	1	< 0.1%
6	1	< 0.1%
7	1	< 0.1%
8	1	< 0.1%
9	1	< 0.1%
10	1	< 0.1%

Value	Count	Frequency (%)
2274	1	< 0.1%
2273	1	< 0.1%
2272	1	< 0.1%
2271	1	< 0.1%
2270	1	< 0.1%
2269	1	< 0.1%
2268	1	< 0.1%
2267	1	< 0.1%
2266	1	< 0.1%
2265	1	< 0.1%

Tenure in Nuvemshop in months
Real number (ℝ)

Missing

Distinct	2103
Distinct (%)	98.0%
Missing	128
Missing (%)	5.6%
Infinite	0
Infinite (%)	0.0%
Mean	37.029799

Minimum	3.5324126
Maximum	137.96594
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	3.5324126
5-th percentile	9.8597153
Q1	20.326259
median	34.713404
Q3	48.366385
95-th percentile	77.150032
Maximum	137.96594
Range	134.43353
Interquartile range (IQR)	28.040126

Descriptive statistics

Standard deviation	21.652725
Coefficient of variation (CV)	0.58473784
Kurtosis	1.9219775
Mean	37.029799
Median Absolute Deviation (MAD)	13.980481
Skewness	1.1468917
Sum	79465.949
Variance	468.84049
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
19	6	0.3%
14	4	0.2%
17	4	0.2%
40	4	0.2%
16	4	0.2%
15	3	0.1%
26	3	0.1%
39	3	0.1%
49	3	0.1%
18	3	0.1%
Other values (2093)	2109	92.7%
(Missing)	128	5.6%

Value	Count	Frequency (%)
3.532412634	1	< 0.1%
4.6	1	< 0.1%
5.696120818	1	< 0.1%
5.7	1	< 0.1%
5.715164277	1	< 0.1%
5.9	1	< 0.1%
5.966599462	1	< 0.1%
6.136074149	1	< 0.1%
6.2	1	< 0.1%
6.236050627	1	< 0.1%

Value	Count	Frequency (%)
137.965942	1	< 0.1%
137.1318537	1	< 0.1%
135.1444788	1	< 0.1%
131.0098555	1	< 0.1%
129.4904925	1	< 0.1%
129.3977834	1	< 0.1%
128.0823749	1	< 0.1%
124.5948678	1	< 0.1%
124.5149918	1	< 0.1%
123.2338463	1	< 0.1%

Monthly Sales
Text

Distinct	2227
Distinct (%)	97.9%
Missing	0
Missing (%)	0.0%
Memory size	17.9 KiB

Length

Max length	12
Median length	9
Mean length	8.9023747
Min length	3

Characters and Unicode

Total characters	20244
Distinct characters	12
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	2215 ?
Unique (%)	97.4%

Sample

1st row	433,616.40
2nd row	188,149.19
3rd row	209,656.76
4th row	185,180.44
5th row	265,657.11

Value	Count	Frequency (%)
1000000	15	0.7%
400000	11	0.5%
500000	9	0.4%
600000	6	0.3%
5000000	3	0.1%
1500000	3	0.1%
1250000	2	0.1%
900000	2	0.1%
15000000	2	0.1%
20000000	2	0.1%
Other values (2217)	2219	97.6%

Most occurring characters

Value	Count	Frequency (%)
.	2174	10.7%
,	2090	10.3%
1	1935	9.6%
0	1795	8.9%
2	1788	8.8%
3	1667	8.2%
4	1545	7.6%
5	1537	7.6%
6	1524	7.5%
7	1464	7.2%
Other values (2)	2725	13.5%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	20244	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
.	2174	10.7%
,	2090	10.3%
1	1935	9.6%
0	1795	8.9%
2	1788	8.8%
3	1667	8.2%
4	1545	7.6%
5	1537	7.6%
6	1524	7.5%
7	1464	7.2%
Other values (2)	2725	13.5%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	20244	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
.	2174	10.7%
,	2090	10.3%
1	1935	9.6%
0	1795	8.9%
2	1788	8.8%
3	1667	8.2%
4	1545	7.6%
5	1537	7.6%
6	1524	7.5%
7	1464	7.2%
Other values (2)	2725	13.5%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	20244	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
.	2174	10.7%
,	2090	10.3%
1	1935	9.6%
0	1795	8.9%
2	1788	8.8%
3	1667	8.2%
4	1545	7.6%
5	1537	7.6%
6	1524	7.5%
7	1464	7.2%
Other values (2)	2725	13.5%

Employee Count
Real number (ℝ)

High correlation Missing Zeros

Distinct	34
Distinct (%)	36.2%
Missing	2180
Missing (%)	95.9%
Infinite	0
Infinite (%)	0.0%
Mean	56.457447

Minimum	0
Maximum	1280
Zeros	49
Zeros (%)	2.2%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	14.5
95-th percentile	316.05
Maximum	1280
Range	1280
Interquartile range (IQR)	14.5

Descriptive statistics

Standard deviation	174.25612
Coefficient of variation (CV)	3.0865038
Kurtosis	28.254811
Mean	56.457447
Median Absolute Deviation (MAD)	0
Skewness	4.8714232
Sum	5307
Variance	30365.197
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=34)

Value	Count	Frequency (%)
0	49	2.2%
1	5	0.2%
6	3	0.1%
3	3	0.1%
13	2	0.1%
7	2	0.1%
19	2	0.1%
12	2	0.1%
2	1	< 0.1%
511	1	< 0.1%
Other values (24)	24	1.1%
(Missing)	2180	95.9%

Value	Count	Frequency (%)
0	49	2.2%
1	5	0.2%
2	1	< 0.1%
3	3	0.1%
4	1	< 0.1%
6	3	0.1%
7	2	0.1%
9	1	< 0.1%
10	1	< 0.1%
12	2	0.1%

Value	Count	Frequency (%)
1280	1	< 0.1%
699	1	< 0.1%
534	1	< 0.1%
511	1	< 0.1%
318	1	< 0.1%
315	1	< 0.1%
277	1	< 0.1%
255	1	< 0.1%
193	1	< 0.1%
177	1	< 0.1%

Current plan id
Real number (ℝ)

Missing

Distinct	34
Distinct (%)	1.6%
Missing	125
Missing (%)	5.5%
Infinite	0
Infinite (%)	0.0%
Mean	53.225686

Minimum	6
Maximum	56
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	6
5-th percentile	29
Q1	55
median	56
Q3	56
95-th percentile	56
Maximum	56
Range	50
Interquartile range (IQR)	1

Descriptive statistics

Standard deviation	8.4120364
Coefficient of variation (CV)	0.15804468
Kurtosis	10.549174
Mean	53.225686
Median Absolute Deviation (MAD)	0
Skewness	-3.3696738
Sum	114382
Variance	70.762357
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=34)

Value	Count	Frequency (%)
56	1461	64.2%
55	471	20.7%
29	50	2.2%
26	31	1.4%
52	28	1.2%
38	20	0.9%
14	17	0.7%
32	8	0.4%
31	7	0.3%
16	5	0.2%
Other values (24)	51	2.2%
(Missing)	125	5.5%

Value	Count	Frequency (%)
6	3	0.1%
8	1	< 0.1%
10	2	0.1%
11	1	< 0.1%
12	2	0.1%
13	1	< 0.1%
14	17	0.7%
15	2	0.1%
16	5	0.2%
19	1	< 0.1%

Value	Count	Frequency (%)
56	1461	64.2%
55	471	20.7%
53	1	< 0.1%
52	28	1.2%
50	4	0.2%
46	1	< 0.1%
44	1	< 0.1%
40	1	< 0.1%
39	1	< 0.1%
38	20	0.9%

Estimated Page Views
Real number (ℝ)

High correlation Missing Skewed

Distinct	755
Distinct (%)	38.5%
Missing	314
Missing (%)	13.8%
Infinite	0
Infinite (%)	0.0%
Mean	18445.219

Minimum	0
Maximum	4820659
Zeros	3
Zeros (%)	0.1%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	64
Q1	667
median	2305
Q3	8154.75
95-th percentile	59412.15
Maximum	4820659
Range	4820659
Interquartile range (IQR)	7487.75

Descriptive statistics

Standard deviation	127041.11
Coefficient of variation (CV)	6.8874816
Kurtosis	1060.5656
Mean	18445.219
Median Absolute Deviation (MAD)	2068
Skewness	29.409514
Sum	36152630
Variance	1.6139443 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
21	40	1.8%
43	34	1.5%
64	31	1.4%
86	28	1.2%
129	24	1.1%
409	23	1.0%
818	22	1.0%
107	21	0.9%
172	21	0.9%
150	18	0.8%
Other values (745)	1698	74.7%
(Missing)	314	13.8%

Value	Count	Frequency (%)
0	3	0.1%
21	40	1.8%
43	34	1.5%
64	31	1.4%
86	28	1.2%
107	21	0.9%
129	24	1.1%
150	18	0.8%
172	21	0.9%
193	11	0.5%

Value	Count	Frequency (%)
4820659	1	< 0.1%
1678486	1	< 0.1%
846999	1	< 0.1%
718883	1	< 0.1%
680465	1	< 0.1%
659910	1	< 0.1%
652347	1	< 0.1%
650774	1	< 0.1%
531125	1	< 0.1%
493526	1	< 0.1%

Rank - Domain
Real number (ℝ)

High correlation Missing

Distinct	2034
Distinct (%)	99.8%
Missing	236
Missing (%)	10.4%
Infinite	0
Infinite (%)	0.0%
Mean	3498290.3

Minimum	13917
Maximum	13602156
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	13917
5-th percentile	381282.85
Q1	1325566.2
median	2864319.5
Q3	4479023
95-th percentile	10003139
Maximum	13602156
Range	13588239
Interquartile range (IQR)	3153456.8

Descriptive statistics

Standard deviation	2934436.1
Coefficient of variation (CV)	0.83882008
Kurtosis	2.3512384
Mean	3498290.3
Median Absolute Deviation (MAD)	1562779.5
Skewness	1.56502
Sum	7.1295156 × 10⁹
Variance	8.6109154 × 10¹²
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
5903597	2	0.1%
4293480	2	0.1%
11751454	2	0.1%
2983095	2	0.1%
5053175	1	< 0.1%
5089821	1	< 0.1%
1923272	1	< 0.1%
1160778	1	< 0.1%
3515943	1	< 0.1%
547204	1	< 0.1%
Other values (2024)	2024	89.0%
(Missing)	236	10.4%

Value	Count	Frequency (%)
13917	1	< 0.1%
46225	1	< 0.1%
47701	1	< 0.1%
49303	1	< 0.1%
56102	1	< 0.1%
80015	1	< 0.1%
84128	1	< 0.1%
95418	1	< 0.1%
98660	1	< 0.1%
99076	1	< 0.1%

Value	Count	Frequency (%)
13602156	1	< 0.1%
13601126	1	< 0.1%
13599738	1	< 0.1%
13592022	1	< 0.1%
13587584	1	< 0.1%
13586579	1	< 0.1%
13586482	1	< 0.1%
13581545	1	< 0.1%
13577449	1	< 0.1%
13498359	1	< 0.1%

Product Count - Domain
Real number (ℝ)

Missing Skewed

Distinct	504
Distinct (%)	26.9%
Missing	402
Missing (%)	17.7%
Infinite	0
Infinite (%)	0.0%
Mean	2052.9311

Minimum	1
Maximum	2330597
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	1
5-th percentile	3
Q1	31
median	134
Q3	271
95-th percentile	1379.85
Maximum	2330597
Range	2330596
Interquartile range (IQR)	240

Descriptive statistics

Standard deviation	54886.948
Coefficient of variation (CV)	26.735894
Kurtosis	1735.9489
Mean	2052.9311
Median Absolute Deviation (MAD)	109
Skewness	41.117131
Sum	3843087
Variance	3.0125771 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
4	55	2.4%
1	52	2.3%
3	36	1.6%
5	33	1.5%
2	30	1.3%
14	28	1.2%
17	21	0.9%
27	20	0.9%
16	19	0.8%
12	18	0.8%
Other values (494)	1560	68.6%
(Missing)	402	17.7%

Value	Count	Frequency (%)
1	52	2.3%
2	30	1.3%
3	36	1.6%
4	55	2.4%
5	33	1.5%
6	5	0.2%
7	1	< 0.1%
8	1	< 0.1%
9	1	< 0.1%
10	5	0.2%

Value	Count	Frequency (%)
2330597	1	< 0.1%
432132	1	< 0.1%
114103	1	< 0.1%
45722	1	< 0.1%
36740	2	0.1%
33422	1	< 0.1%
32370	1	< 0.1%
31965	1	< 0.1%
30185	1	< 0.1%
24278	1	< 0.1%

Estimated Sales - Domain
Text

Missing

Distinct	749
Distinct (%)	37.0%
Missing	251
Missing (%)	11.0%
Memory size	17.9 KiB

Length

Max length	17
Median length	15
Mean length	8.3939694
Min length	1

Characters and Unicode

Total characters	16981
Distinct characters	17
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	473 ?
Unique (%)	23.4%

Sample

1st row	5,372.84
2nd row	15,178.28
3rd row	13,969.39
4th row	12,787.36
5th row	16,420.75

Value	Count	Frequency (%)
500	78	3.7%
usd	75	3.6%
50	57	2.7%
644.74	31	1.5%
859.65	28	1.3%
1,289.48	24	1.1%
4,083.36	23	1.1%
5,104.20	22	1.0%
1,719.31	21	1.0%
1,074.56	21	1.0%
Other values (729)	1718	81.9%

Most occurring characters

Value	Count	Frequency (%)
.	1887	11.1%
,	1826	10.8%
1	1720	10.1%
4	1363	8.0%
3	1361	8.0%
2	1357	8.0%
5	1333	7.8%
0	1266	7.5%
6	1250	7.4%
7	1094	6.4%
Other values (7)	2524	14.9%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	16981	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
.	1887	11.1%
,	1826	10.8%
1	1720	10.1%
4	1363	8.0%
3	1361	8.0%
2	1357	8.0%
5	1333	7.8%
0	1266	7.5%
6	1250	7.4%
7	1094	6.4%
Other values (7)	2524	14.9%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	16981	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
.	1887	11.1%
,	1826	10.8%
1	1720	10.1%
4	1363	8.0%
3	1361	8.0%
2	1357	8.0%
5	1333	7.8%
0	1266	7.5%
6	1250	7.4%
7	1094	6.4%
Other values (7)	2524	14.9%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	16981	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
.	1887	11.1%
,	1826	10.8%
1	1720	10.1%
4	1363	8.0%
3	1361	8.0%
2	1357	8.0%
5	1333	7.8%
0	1266	7.5%
6	1250	7.4%
7	1094	6.4%
Other values (7)	2524	14.9%

Combined Followers
Real number (ℝ)

Missing Skewed Zeros

Distinct	487
Distinct (%)	79.8%
Missing	1664
Missing (%)	73.2%
Infinite	0
Infinite (%)	0.0%
Mean	26850.187

Minimum	0
Maximum	5015391
Zeros	29
Zeros (%)	1.3%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	1
Q1	71.25
median	694.5
Q3	6652.75
95-th percentile	112390
Maximum	5015391
Range	5015391
Interquartile range (IQR)	6581.5

Descriptive statistics

Standard deviation	213256.09
Coefficient of variation (CV)	7.9424435
Kurtosis	494.88365
Mean	26850.187
Median Absolute Deviation (MAD)	693
Skewness	21.387812
Sum	16378614
Variance	4.5478161 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	29	1.3%
1	12	0.5%
2	6	0.3%
10	5	0.2%
11	4	0.2%
12	4	0.2%
6	4	0.2%
56	3	0.1%
37	3	0.1%
27	3	0.1%
Other values (477)	537	23.6%
(Missing)	1664	73.2%

Value	Count	Frequency (%)
0	29	1.3%
1	12	0.5%
2	6	0.3%
3	2	0.1%
4	2	0.1%
5	2	0.1%
6	4	0.2%
7	3	0.1%
8	3	0.1%
9	2	0.1%

Value	Count	Frequency (%)
5015391	1	< 0.1%
1137607	1	< 0.1%
617573	1	< 0.1%
443700	1	< 0.1%
348154	1	< 0.1%
237164	1	< 0.1%
233600	1	< 0.1%
231100	1	< 0.1%
222000	1	< 0.1%
221100	1	< 0.1%

Number of technologies
Real number (ℝ)

Missing

Distinct	18
Distinct (%)	0.9%
Missing	238
Missing (%)	10.5%
Infinite	0
Infinite (%)	0.0%
Mean	6.0717092

Minimum	0
Maximum	18
Zeros	1
Zeros (%)	< 0.1%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	1
Q1	4
median	6
Q3	8
95-th percentile	10
Maximum	18
Range	18
Interquartile range (IQR)	4

Descriptive statistics

Standard deviation	2.8890652
Coefficient of variation (CV)	0.47582405
Kurtosis	-0.26451416
Mean	6.0717092
Median Absolute Deviation (MAD)	2
Skewness	-0.031184843
Sum	12362
Variance	8.346698
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=18)

Value	Count	Frequency (%)
6	421	18.5%
8	302	13.3%
7	283	12.4%
2	252	11.1%
9	187	8.2%
1	131	5.8%
3	105	4.6%
10	97	4.3%
4	91	4.0%
5	75	3.3%
Other values (8)	92	4.0%
(Missing)	238	10.5%

Value	Count	Frequency (%)
0	1	< 0.1%
1	131	5.8%
2	252	11.1%
3	105	4.6%
4	91	4.0%
5	75	3.3%
6	421	18.5%
7	283	12.4%
8	302	13.3%
9	187	8.2%

Value	Count	Frequency (%)
18	1	< 0.1%
17	2	0.1%
15	5	0.2%
14	5	0.2%
13	10	0.4%
12	22	1.0%
11	46	2.0%
10	97	4.3%
9	187	8.2%
8	302	13.3%

Avg Total Users
Real number (ℝ)

High correlation Missing Skewed

Distinct	1150
Distinct (%)	70.5%
Missing	642
Missing (%)	28.2%
Infinite	0
Infinite (%)	0.0%
Mean	8638.7782

Minimum	1
Maximum	2076913
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	1
5-th percentile	40.55
Q1	521.75
median	1132
Q3	6882.25
95-th percentile	27900.05
Maximum	2076913
Range	2076912
Interquartile range (IQR)	6360.5

Descriptive statistics

Standard deviation	58446.454
Coefficient of variation (CV)	6.7655926
Kurtosis	994.00508
Mean	8638.7782
Median Absolute Deviation (MAD)	905
Skewness	29.525023
Sum	14098486
Variance	3.415988 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	50	2.2%
562	30	1.3%
595	28	1.2%
480	20	0.9%
658	19	0.8%
355	17	0.7%
330	12	0.5%
299	11	0.5%
282	10	0.4%
191	10	0.4%
Other values (1140)	1425	62.7%
(Missing)	642	28.2%

Value	Count	Frequency (%)
1	50	2.2%
2	8	0.4%
3	5	0.2%
11	2	0.1%
13	2	0.1%
15	1	< 0.1%
19	3	0.1%
23	2	0.1%
26	1	< 0.1%
28	1	< 0.1%

Value	Count	Frequency (%)
2076913	1	< 0.1%
881029	1	< 0.1%
395696	1	< 0.1%
203962	1	< 0.1%
182765	1	< 0.1%
173773	1	< 0.1%
143233	1	< 0.1%
131324	1	< 0.1%
115942	1	< 0.1%
112284	1	< 0.1%

Avg - Total Visits
Real number (ℝ)

High correlation Missing Skewed

Distinct	1249
Distinct (%)	76.5%
Missing	642
Missing (%)	28.2%
Infinite	0
Infinite (%)	0.0%
Mean	16779.469

Minimum	0
Maximum	5997940
Zeros	3
Zeros (%)	0.1%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	57.55
Q1	594
median	1644
Q3	9544.5
95-th percentile	53361.45
Maximum	5997940
Range	5997940
Interquartile range (IQR)	8950.5

Descriptive statistics

Standard deviation	157600.62
Coefficient of variation (CV)	9.3924673
Kurtosis	1279.9992
Mean	16779.469
Median Absolute Deviation (MAD)	1403
Skewness	34.290383
Sum	27384094
Variance	2.4837954 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	38	1.7%
562	26	1.1%
595	22	1.0%
480	17	0.7%
2	15	0.7%
658	14	0.6%
299	11	0.5%
355	10	0.4%
282	9	0.4%
191	8	0.4%
Other values (1239)	1462	64.3%
(Missing)	642	28.2%

Value	Count	Frequency (%)
0	3	0.1%
1	38	1.7%
2	15	0.7%
3	7	0.3%
4	2	0.1%
11	2	0.1%
20	1	< 0.1%
23	2	0.1%
28	1	< 0.1%
32	1	< 0.1%

Value	Count	Frequency (%)
5997940	1	< 0.1%
1557615	1	< 0.1%
939257	1	< 0.1%
379247	1	< 0.1%
349199	1	< 0.1%
320642	1	< 0.1%
272617	1	< 0.1%
232353	1	< 0.1%
231220	1	< 0.1%
229432	1	< 0.1%

Avg - Average Bounce Rate
Real number (ℝ)

High correlation Missing Zeros

Distinct	11
Distinct (%)	0.7%
Missing	642
Missing (%)	28.2%
Infinite	0
Infinite (%)	0.0%
Mean	0.48039216

Minimum	0
Maximum	1
Zeros	213
Zeros (%)	9.4%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0.3
median	0.5
Q3	0.7
95-th percentile	1
Maximum	1
Range	1
Interquartile range (IQR)	0.4

Descriptive statistics

Standard deviation	0.30388104
Coefficient of variation (CV)	0.63256869
Kurtosis	-0.84205854
Mean	0.48039216
Median Absolute Deviation (MAD)	0.2
Skewness	0.087063495
Sum	784
Variance	0.092343684
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=11)

Value	Count	Frequency (%)
0.5	286	12.6%
0	213	9.4%
1	195	8.6%
0.3	190	8.4%
0.7	164	7.2%
0.4	157	6.9%
0.6	142	6.2%
0.2	101	4.4%
0.8	92	4.0%
0.1	63	2.8%
(Missing)	642	28.2%

Value	Count	Frequency (%)
0	213	9.4%
0.1	63	2.8%
0.2	101	4.4%
0.3	190	8.4%
0.4	157	6.9%
0.5	286	12.6%
0.6	142	6.2%
0.7	164	7.2%
0.8	92	4.0%
0.9	29	1.3%

Value	Count	Frequency (%)
1	195	8.6%
0.9	29	1.3%
0.8	92	4.0%
0.7	164	7.2%
0.6	142	6.2%
0.5	286	12.6%
0.4	157	6.9%
0.3	190	8.4%
0.2	101	4.4%
0.1	63	2.8%

Avg - Average Time On Site
Real number (ℝ)

High correlation Missing Zeros

Distinct	539
Distinct (%)	33.0%
Missing	642
Missing (%)	28.2%
Infinite	0
Infinite (%)	0.0%
Mean	194.81373

Minimum	0
Maximum	3829
Zeros	109
Zeros (%)	4.8%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	15
median	115.5
Q3	271
95-th percentile	653.45
Maximum	3829
Range	3829
Interquartile range (IQR)	256

Descriptive statistics

Standard deviation	266.11368
Coefficient of variation (CV)	1.3659904
Kurtosis	34.655857
Mean	194.81373
Median Absolute Deviation (MAD)	111.5
Skewness	4.1273977
Sum	317936
Variance	70816.49
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	115	5.1%
0	109	4.8%
2	52	2.3%
3	19	0.8%
4	18	0.8%
6	14	0.6%
5	14	0.6%
9	13	0.6%
17	11	0.5%
8	11	0.5%
Other values (529)	1256	55.2%
(Missing)	642	28.2%

Value	Count	Frequency (%)
0	109	4.8%
1	115	5.1%
2	52	2.3%
3	19	0.8%
4	18	0.8%
5	14	0.6%
6	14	0.6%
7	7	0.3%
8	11	0.5%
9	13	0.6%

Value	Count	Frequency (%)
3829	1	< 0.1%
3032	1	< 0.1%
1995	1	< 0.1%
1810	1	< 0.1%
1809	1	< 0.1%
1802	1	< 0.1%
1598	1	< 0.1%
1550	1	< 0.1%
1513	1	< 0.1%
1450	1	< 0.1%

Avg - Average Pages Per Visit
Real number (ℝ)

High correlation Missing Skewed

Distinct	35
Distinct (%)	2.1%
Missing	642
Missing (%)	28.2%
Infinite	0
Infinite (%)	0.0%
Mean	4.778799

Minimum	1
Maximum	294
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	3
Q3	5
95-th percentile	12
Maximum	294
Range	293
Interquartile range (IQR)	3

Descriptive statistics

Standard deviation	9.016612
Coefficient of variation (CV)	1.8867946
Kurtosis	655.87181
Mean	4.778799
Median Absolute Deviation (MAD)	1
Skewness	21.517546
Sum	7799
Variance	81.299293
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=35)

Value	Count	Frequency (%)
2	372	16.4%
1	278	12.2%
3	245	10.8%
4	215	9.5%
5	133	5.8%
6	97	4.3%
7	57	2.5%
8	42	1.8%
9	38	1.7%
12	30	1.3%
Other values (25)	125	5.5%
(Missing)	642	28.2%

Value	Count	Frequency (%)
1	278	12.2%
2	372	16.4%
3	245	10.8%
4	215	9.5%
5	133	5.8%
6	97	4.3%
7	57	2.5%
8	42	1.8%
9	38	1.7%
10	23	1.0%

Value	Count	Frequency (%)
294	1	< 0.1%
83	1	< 0.1%
57	1	< 0.1%
56	2	0.1%
54	1	< 0.1%
48	2	0.1%
40	1	< 0.1%
37	2	0.1%
35	1	< 0.1%
29	2	0.1%

Avg - real visits
Real number (ℝ)

High correlation Missing Skewed

Distinct	1096
Distinct (%)	75.7%
Missing	826
Missing (%)	36.3%
Infinite	0
Infinite (%)	0.0%
Mean	10030.936

Minimum	0
Maximum	4189961
Zeros	5
Zeros (%)	0.2%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	30.05
Q1	334.75
median	946.5
Q3	5282
95-th percentile	28175.35
Maximum	4189961
Range	4189961
Interquartile range (IQR)	4947.25

Descriptive statistics

Standard deviation	113188.86
Coefficient of variation (CV)	11.283977
Kurtosis	1288.7538
Mean	10030.936
Median Absolute Deviation (MAD)	839.5
Skewness	35.069106
Sum	14524796
Variance	1.2811718 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	46	2.0%
595	22	1.0%
562	17	0.7%
658	16	0.7%
480	13	0.6%
299	9	0.4%
355	9	0.4%
191	7	0.3%
11253	5	0.2%
165	5	0.2%
Other values (1086)	1299	57.1%
(Missing)	826	36.3%

Value	Count	Frequency (%)
0	5	0.2%
1	46	2.0%
2	3	0.1%
3	5	0.2%
4	2	0.1%
6	1	< 0.1%
10	1	< 0.1%
11	1	< 0.1%
13	1	< 0.1%
19	3	0.1%

Value	Count	Frequency (%)
4189961	1	< 0.1%
693606	1	< 0.1%
484531	1	< 0.1%
211140	1	< 0.1%
177230	1	< 0.1%
135434	1	< 0.1%
129052	1	< 0.1%
123269	1	< 0.1%
122905	1	< 0.1%
111730	1	< 0.1%

Followers
Real number (ℝ)

High correlation Missing

Distinct	1755
Distinct (%)	98.9%
Missing	499
Missing (%)	21.9%
Infinite	0
Infinite (%)	0.0%
Mean	115826.04

Minimum	14
Maximum	6487873
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	14
5-th percentile	1646.3
Q1	16614.5
median	49354
Q3	122319
95-th percentile	432133.9
Maximum	6487873
Range	6487859
Interquartile range (IQR)	105704.5

Descriptive statistics

Standard deviation	267012.4
Coefficient of variation (CV)	2.3052881
Kurtosis	217.20301
Mean	115826.04
Median Absolute Deviation (MAD)	39923
Skewness	11.548328
Sum	2.0559123 × 10⁸
Variance	7.1295621 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1859	2	0.1%
72405	2	0.1%
498113	2	0.1%
1338	2	0.1%
70025	2	0.1%
28112	2	0.1%
9479	2	0.1%
1178	2	0.1%
4720	2	0.1%
72551	2	0.1%
Other values (1745)	1755	77.2%
(Missing)	499	21.9%

Value	Count	Frequency (%)
14	1	< 0.1%
74	1	< 0.1%
115	1	< 0.1%
122	1	< 0.1%
124	1	< 0.1%
139	1	< 0.1%
153	1	< 0.1%
154	1	< 0.1%
191	1	< 0.1%
210	1	< 0.1%

Value	Count	Frequency (%)
6487873	1	< 0.1%
3796787	1	< 0.1%
2932529	1	< 0.1%
2110766	1	< 0.1%
1994559	1	< 0.1%
1944998	1	< 0.1%
1885509	1	< 0.1%
1642396	1	< 0.1%
1617847	1	< 0.1%
1524238	1	< 0.1%

Posts
Real number (ℝ)

High correlation Missing

Distinct	1350
Distinct (%)	76.1%
Missing	499
Missing (%)	21.9%
Infinite	0
Infinite (%)	0.0%
Mean	2046.9375

Minimum	1
Maximum	98326
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	1
5-th percentile	70
Q1	374
median	932
Q3	2227
95-th percentile	7435.7
Maximum	98326
Range	98325
Interquartile range (IQR)	1853

Descriptive statistics

Standard deviation	4036.442
Coefficient of variation (CV)	1.971942
Kurtosis	209.19796
Mean	2046.9375
Median Absolute Deviation (MAD)	713
Skewness	10.871813
Sum	3633314
Variance	16292864
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
153	6	0.3%
147	5	0.2%
277	5	0.2%
590	5	0.2%
96	5	0.2%
70	4	0.2%
124	4	0.2%
80	4	0.2%
254	4	0.2%
498	4	0.2%
Other values (1340)	1729	76.0%
(Missing)	499	21.9%

Value	Count	Frequency (%)
1	1	< 0.1%
2	1	< 0.1%
3	2	0.1%
4	1	< 0.1%
5	2	0.1%
7	1	< 0.1%
8	1	< 0.1%
9	2	0.1%
12	1	< 0.1%
13	1	< 0.1%

Value	Count	Frequency (%)
98326	1	< 0.1%
56928	1	< 0.1%
37226	1	< 0.1%
33673	1	< 0.1%
26637	1	< 0.1%
26239	1	< 0.1%
19292	1	< 0.1%
19103	1	< 0.1%
18540	1	< 0.1%
18032	1	< 0.1%

Semrush Rank
Real number (ℝ)

High correlation Missing

Distinct	897
Distinct (%)	99.8%
Missing	1375
Missing (%)	60.5%
Infinite	0
Infinite (%)	0.0%
Mean	347997.84

Minimum	465
Maximum	8935575
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	465
5-th percentile	9931.3
Q1	48662
median	136687
Q3	275904.5
95-th percentile	1076149.6
Maximum	8935575
Range	8935110
Interquartile range (IQR)	227242.5

Descriptive statistics

Standard deviation	898977.26
Coefficient of variation (CV)	2.583284
Kurtosis	44.334977
Mean	347997.84
Median Absolute Deviation (MAD)	101958
Skewness	6.2689718
Sum	3.1285006 × 10⁸
Variance	8.0816012 × 10¹¹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
994265	2	0.1%
139771	2	0.1%
301292	1	< 0.1%
324774	1	< 0.1%
289427	1	< 0.1%
235997	1	< 0.1%
101420	1	< 0.1%
26824	1	< 0.1%
605688	1	< 0.1%
53875	1	< 0.1%
Other values (887)	887	39.0%
(Missing)	1375	60.5%

Value	Count	Frequency (%)
465	1	< 0.1%
1929	1	< 0.1%
2196	1	< 0.1%
2275	1	< 0.1%
2401	1	< 0.1%
2470	1	< 0.1%
2890	1	< 0.1%
3051	1	< 0.1%
3154	1	< 0.1%
3300	1	< 0.1%

Value	Count	Frequency (%)
8935575	1	< 0.1%
8824744	1	< 0.1%
7576269	1	< 0.1%
7496904	1	< 0.1%
7312415	1	< 0.1%
6938497	1	< 0.1%
6424105	1	< 0.1%
6367851	1	< 0.1%
6215601	1	< 0.1%
5752013	1	< 0.1%

Organic Keywords
Real number (ℝ)

High correlation Missing

Distinct	712
Distinct (%)	79.2%
Missing	1375
Missing (%)	60.5%
Infinite	0
Infinite (%)	0.0%
Mean	2624.7008

Minimum	1
Maximum	251158
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	1
5-th percentile	34.9
Q1	192
median	495
Q3	1637.5
95-th percentile	10075.5
Maximum	251158
Range	251157
Interquartile range (IQR)	1445.5

Descriptive statistics

Standard deviation	10774.102
Coefficient of variation (CV)	4.1048878
Kurtosis	329.83843
Mean	2624.7008
Median Absolute Deviation (MAD)	387
Skewness	15.784613
Sum	2359606
Variance	1.1608128 × 10⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	14	0.6%
2	7	0.3%
3	5	0.2%
84	5	0.2%
97	4	0.2%
58	4	0.2%
184	4	0.2%
88	4	0.2%
311	4	0.2%
78	4	0.2%
Other values (702)	844	37.1%
(Missing)	1375	60.5%

Value	Count	Frequency (%)
1	14	0.6%
2	7	0.3%
3	5	0.2%
4	2	0.1%
6	2	0.1%
7	1	< 0.1%
8	1	< 0.1%
9	1	< 0.1%
14	1	< 0.1%
17	1	< 0.1%

Value	Count	Frequency (%)
251158	1	< 0.1%
107688	1	< 0.1%
76500	1	< 0.1%
63934	1	< 0.1%
48900	1	< 0.1%
47985	1	< 0.1%
43228	1	< 0.1%
41776	1	< 0.1%
35178	1	< 0.1%
34606	1	< 0.1%

Organic Traffic
Real number (ℝ)

High correlation Missing Skewed

Distinct	817
Distinct (%)	90.9%
Missing	1375
Missing (%)	60.5%
Infinite	0
Infinite (%)	0.0%
Mean	13572.486

Minimum	0
Maximum	2004355
Zeros	20
Zeros (%)	0.9%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	23
Q1	509.5
median	1627
Q3	7000
95-th percentile	55026.6
Maximum	2004355
Range	2004355
Interquartile range (IQR)	6490.5

Descriptive statistics

Standard deviation	74907.48
Coefficient of variation (CV)	5.5190685
Kurtosis	558.51185
Mean	13572.486
Median Absolute Deviation (MAD)	1463
Skewness	21.55204
Sum	12201665
Variance	5.6111306 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	20	0.9%
1	4	0.2%
18	3	0.1%
229	3	0.1%
2	3	0.1%
110	3	0.1%
1197	2	0.1%
7	2	0.1%
4	2	0.1%
189	2	0.1%
Other values (807)	855	37.6%
(Missing)	1375	60.5%

Value	Count	Frequency (%)
0	20	0.9%
1	4	0.2%
2	3	0.1%
3	2	0.1%
4	2	0.1%
5	1	< 0.1%
7	2	0.1%
8	2	0.1%
9	1	< 0.1%
18	3	0.1%

Value	Count	Frequency (%)
2004355	1	< 0.1%
388535	1	< 0.1%
334611	1	< 0.1%
319859	1	< 0.1%
298791	1	< 0.1%
286729	1	< 0.1%
238243	1	< 0.1%
223710	1	< 0.1%
215719	1	< 0.1%
205276	1	< 0.1%

Adwords Keywords
Real number (ℝ)

High correlation Missing Zeros

Distinct	101
Distinct (%)	11.2%
Missing	1375
Missing (%)	60.5%
Infinite	0
Infinite (%)	0.0%
Mean	16.389321

Minimum	0
Maximum	1247
Zeros	538
Zeros (%)	23.7%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	6
95-th percentile	68.3
Maximum	1247
Range	1247
Interquartile range (IQR)	6

Descriptive statistics

Standard deviation	73.845123
Coefficient of variation (CV)	4.5056852
Kurtosis	182.46677
Mean	16.389321
Median Absolute Deviation (MAD)	0
Skewness	12.270322
Sum	14734
Variance	5453.1022
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	538	23.7%
1	45	2.0%
2	27	1.2%
3	24	1.1%
6	15	0.7%
4	14	0.6%
5	13	0.6%
8	12	0.5%
10	10	0.4%
7	8	0.4%
Other values (91)	193	8.5%
(Missing)	1375	60.5%

Value	Count	Frequency (%)
0	538	23.7%
1	45	2.0%
2	27	1.2%
3	24	1.1%
4	14	0.6%
5	13	0.6%
6	15	0.7%
7	8	0.4%
8	12	0.5%
9	6	0.3%

Value	Count	Frequency (%)
1247	1	< 0.1%
1190	1	< 0.1%
924	1	< 0.1%
376	1	< 0.1%
354	1	< 0.1%
267	1	< 0.1%
245	1	< 0.1%
232	1	< 0.1%
223	1	< 0.1%
215	1	< 0.1%

Adwords Traffic
Real number (ℝ)

High correlation Missing Zeros

Distinct	317
Distinct (%)	35.3%
Missing	1375
Missing (%)	60.5%
Infinite	0
Infinite (%)	0.0%
Mean	1623.5984

Minimum	0
Maximum	246006
Zeros	539
Zeros (%)	23.7%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	306
95-th percentile	6917.6
Maximum	246006
Range	246006
Interquartile range (IQR)	306

Descriptive statistics

Standard deviation	10054.184
Coefficient of variation (CV)	6.1925309
Kurtosis	407.4558
Mean	1623.5984
Median Absolute Deviation (MAD)	0
Skewness	18.165185
Sum	1459615
Variance	1.0108661 × 10⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	539	23.7%
12	5	0.2%
7	5	0.2%
9	5	0.2%
4	5	0.2%
6	4	0.2%
47	4	0.2%
61	4	0.2%
5	3	0.1%
11	3	0.1%
Other values (307)	322	14.2%
(Missing)	1375	60.5%

Value	Count	Frequency (%)
0	539	23.7%
1	2	0.1%
2	1	< 0.1%
4	5	0.2%
5	3	0.1%
6	4	0.2%
7	5	0.2%
9	5	0.2%
11	3	0.1%
12	5	0.2%

Value	Count	Frequency (%)
246006	1	< 0.1%
111008	1	< 0.1%
68560	1	< 0.1%
45982	1	< 0.1%
45945	1	< 0.1%
33630	1	< 0.1%
26297	1	< 0.1%
25655	1	< 0.1%
25621	1	< 0.1%
24350	1	< 0.1%

PLA keywords
Real number (ℝ)

High correlation Missing Skewed Zeros

Distinct	54
Distinct (%)	6.0%
Missing	1375
Missing (%)	60.5%
Infinite	0
Infinite (%)	0.0%
Mean	11.428254

Minimum	0
Maximum	6014
Zeros	698
Zeros (%)	30.7%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	22
Maximum	6014
Range	6014
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	202.09582
Coefficient of variation (CV)	17.683876
Kurtosis	869.50394
Mean	11.428254
Median Absolute Deviation (MAD)	0
Skewness	29.269367
Sum	10274
Variance	40842.722
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	698	30.7%
1	37	1.6%
2	26	1.1%
3	14	0.6%
6	9	0.4%
5	9	0.4%
10	8	0.4%
7	6	0.3%
13	6	0.3%
4	6	0.3%
Other values (44)	80	3.5%
(Missing)	1375	60.5%

Value	Count	Frequency (%)
0	698	30.7%
1	37	1.6%
2	26	1.1%
3	14	0.6%
4	6	0.3%
5	9	0.4%
6	9	0.4%
7	6	0.3%
8	5	0.2%
9	2	0.1%

Value	Count	Frequency (%)
6014	1	< 0.1%
493	1	< 0.1%
403	1	< 0.1%
220	1	< 0.1%
174	1	< 0.1%
108	1	< 0.1%
106	1	< 0.1%
104	1	< 0.1%
100	1	< 0.1%
95	1	< 0.1%

Average ticket value
Real number (ℝ)

Missing

Distinct	2102
Distinct (%)	97.8%
Missing	125
Missing (%)	5.5%
Infinite	0
Infinite (%)	0.0%
Mean	445.43399

Minimum	10.58
Maximum	11290.92
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	17.9 KiB

Quantile statistics

Minimum	10.58
5-th percentile	100.84
Q1	180.97
median	262.68
Q3	421.42
95-th percentile	1285.47
Maximum	11290.92
Range	11280.34
Interquartile range (IQR)	240.45

Descriptive statistics

Standard deviation	717.82012
Coefficient of variation (CV)	1.6115073
Kurtosis	70.796577
Mean	445.43399
Median Absolute Deviation (MAD)	102.75
Skewness	7.0457983
Sum	957237.65
Variance	515265.73
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
388.38	2	0.1%
204.9	2	0.1%
110.72	2	0.1%
449.64	2	0.1%
183.25	2	0.1%
376.07	2	0.1%
201.05	2	0.1%
227.33	2	0.1%
201.24	2	0.1%
124.8	2	0.1%
Other values (2092)	2129	93.6%
(Missing)	125	5.5%

Value	Count	Frequency (%)
10.58	1	< 0.1%
17.95	1	< 0.1%
31.27	1	< 0.1%
32.96	1	< 0.1%
37.57	1	< 0.1%
38.28	1	< 0.1%
38.38	1	< 0.1%
39.04	1	< 0.1%
40	1	< 0.1%
45	1	< 0.1%

Value	Count	Frequency (%)
11290.92	1	< 0.1%
10647.33	1	< 0.1%
8782.36	1	< 0.1%
7640.47	1	< 0.1%
6620.61	1	< 0.1%
6268.41	1	< 0.1%
6049.26	1	< 0.1%
5421.79	1	< 0.1%
5307.78	1	< 0.1%
5254.54	1	< 0.1%

Interactions

Correlations

	Adwords Keywords	Adwords Traffic	Average ticket value	Avg - Average Bounce Rate	Avg - Average Pages Per Visit	Avg - Average Time On Site	Avg - Total Visits	Avg - real visits	Avg Total Users	Combined Followers	Current plan id	Employee Count	Estimated Page Views	Followers	ID	Number of technologies	Organic Keywords	Organic Traffic	PLA keywords	Posts	Product Count - Domain	Rank - Domain	Semrush Rank	Tenure in Nuvemshop in months
Adwords Keywords	1.000	0.991	0.026	0.106	-0.045	0.123	0.223	0.208	0.255	-0.019	-0.113	0.085	0.355	0.008	0.010	0.429	0.387	0.394	0.645	0.009	0.202	-0.392	-0.394	0.067
Adwords Traffic	0.991	1.000	0.015	0.102	-0.047	0.118	0.228	0.210	0.260	-0.017	-0.116	0.103	0.363	0.019	0.014	0.424	0.393	0.402	0.639	0.017	0.200	-0.396	-0.402	0.062
Average ticket value	0.026	0.015	1.000	0.002	-0.003	0.025	0.025	0.030	0.027	-0.043	-0.002	0.171	0.105	0.070	-0.287	0.075	-0.063	-0.098	0.048	0.055	0.034	-0.129	0.098	0.075
Avg - Average Bounce Rate	0.106	0.102	0.002	1.000	-0.686	-0.358	0.012	0.117	0.039	-0.053	0.033	0.013	0.063	-0.067	0.125	0.052	0.162	0.110	0.126	0.007	0.054	-0.070	-0.110	0.042
Avg - Average Pages Per Visit	-0.045	-0.047	-0.003	-0.686	1.000	0.569	0.143	0.016	0.091	0.013	-0.040	-0.163	0.045	0.091	-0.167	0.007	-0.017	-0.010	-0.090	0.001	0.037	-0.023	0.010	-0.019
Avg - Average Time On Site	0.123	0.118	0.025	-0.358	0.569	1.000	0.379	0.266	0.328	0.008	-0.022	-0.080	0.225	0.068	-0.158	0.078	0.214	0.239	0.107	-0.040	0.074	-0.197	-0.239	0.034
Avg - Total Visits	0.223	0.228	0.025	0.012	0.143	0.379	1.000	0.928	0.962	0.074	-0.004	0.026	0.461	0.071	-0.191	0.168	0.524	0.534	0.227	-0.021	0.147	-0.419	-0.534	0.101
Avg - real visits	0.208	0.210	0.030	0.117	0.016	0.266	0.928	1.000	0.907	0.047	-0.013	0.063	0.431	0.011	-0.141	0.124	0.499	0.484	0.234	-0.034	0.158	-0.380	-0.484	0.096
Avg Total Users	0.255	0.260	0.027	0.039	0.091	0.328	0.962	0.907	1.000	0.082	-0.018	-0.024	0.494	0.068	-0.173	0.184	0.558	0.568	0.255	-0.015	0.159	-0.448	-0.568	0.106
Combined Followers	-0.019	-0.017	-0.043	-0.053	0.013	0.008	0.074	0.047	0.082	1.000	-0.061	0.372	0.133	0.386	-0.218	0.076	-0.013	0.017	-0.058	0.248	0.063	-0.116	-0.016	0.076
Current plan id	-0.113	-0.116	-0.002	0.033	-0.040	-0.022	-0.004	-0.013	-0.018	-0.061	1.000	0.358	0.013	0.015	0.168	0.068	-0.096	-0.095	-0.074	0.076	0.077	-0.054	0.095	0.494
Employee Count	0.085	0.103	0.171	0.013	-0.163	-0.080	0.026	0.063	-0.024	0.372	0.358	1.000	0.443	0.012	-0.098	0.160	0.463	0.525	0.072	0.071	0.245	-0.387	-0.525	-0.255
Estimated Page Views	0.355	0.363	0.105	0.063	0.045	0.225	0.461	0.431	0.494	0.133	0.013	0.443	1.000	0.285	-0.257	0.316	0.778	0.913	0.339	0.154	0.320	-0.844	-0.913	0.223
Followers	0.008	0.019	0.070	-0.067	0.091	0.068	0.071	0.011	0.068	0.386	0.015	0.012	0.285	1.000	-0.391	0.201	0.089	0.161	-0.052	0.619	0.172	-0.238	-0.161	0.172
ID	0.010	0.014	-0.287	0.125	-0.167	-0.158	-0.191	-0.141	-0.173	-0.218	0.168	-0.098	-0.257	-0.391	1.000	-0.174	0.070	0.043	0.070	-0.147	0.009	0.188	-0.043	0.160
Number of technologies	0.429	0.424	0.075	0.052	0.007	0.078	0.168	0.124	0.184	0.076	0.068	0.160	0.316	0.201	-0.174	1.000	0.298	0.287	0.301	0.118	0.176	-0.315	-0.287	0.129
Organic Keywords	0.387	0.393	-0.063	0.162	-0.017	0.214	0.524	0.499	0.558	-0.013	-0.096	0.463	0.778	0.089	0.070	0.298	1.000	0.844	0.397	0.045	0.429	-0.697	-0.844	0.084
Organic Traffic	0.394	0.402	-0.098	0.110	-0.010	0.239	0.534	0.484	0.568	0.017	-0.095	0.525	0.913	0.161	0.043	0.287	0.844	1.000	0.369	0.066	0.308	-0.785	-1.000	0.127
PLA keywords	0.645	0.639	0.048	0.126	-0.090	0.107	0.227	0.234	0.255	-0.058	-0.074	0.072	0.339	-0.052	0.070	0.301	0.397	0.369	1.000	-0.040	0.194	-0.347	-0.369	0.044
Posts	0.009	0.017	0.055	0.007	0.001	-0.040	-0.021	-0.034	-0.015	0.248	0.076	0.071	0.154	0.619	-0.147	0.118	0.045	0.066	-0.040	1.000	0.291	-0.181	-0.066	0.247
Product Count - Domain	0.202	0.200	0.034	0.054	0.037	0.074	0.147	0.158	0.159	0.063	0.077	0.245	0.320	0.172	0.009	0.176	0.429	0.308	0.194	0.291	1.000	-0.303	-0.308	0.278
Rank - Domain	-0.392	-0.396	-0.129	-0.070	-0.023	-0.197	-0.419	-0.380	-0.448	-0.116	-0.054	-0.387	-0.844	-0.238	0.188	-0.315	-0.697	-0.785	-0.347	-0.181	-0.303	1.000	0.785	-0.258
Semrush Rank	-0.394	-0.402	0.098	-0.110	0.010	-0.239	-0.534	-0.484	-0.568	-0.016	0.095	-0.525	-0.913	-0.161	-0.043	-0.287	-0.844	-1.000	-0.369	-0.066	-0.308	0.785	1.000	-0.127
Tenure in Nuvemshop in months	0.067	0.062	0.075	0.042	-0.019	0.034	0.101	0.096	0.106	0.076	0.494	-0.255	0.223	0.172	0.160	0.129	0.084	0.127	0.044	0.247	0.278	-0.258	-0.127	1.000

Missing values

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

The correlation heatmap measures nullity correlation: how strongly the presence or absence of one variable affects the presence of another.

Sample

	ID	Tenure in Nuvemshop in months	Monthly Sales	Employee Count	Current plan id	Estimated Page Views	Rank - Domain	Product Count - Domain	Estimated Sales - Domain	Combined Followers	Number of technologies	Avg Total Users	Avg - Total Visits	Avg - Average Bounce Rate	Avg - Average Time On Site	Avg - Average Pages Per Visit	Avg - real visits	Followers	Posts	Semrush Rank	Organic Keywords	Organic Traffic	Adwords Keywords	Adwords Traffic	PLA keywords	Average ticket value
0	1	4.6	433,616.40	NaN	55.0	861.0	3697577.0	135.0	5,372.84	NaN	1.0	828.0	2679.0	0.2	516.0	10.0	432.0	358082.0	2348.0	301292.0	240.0	436.0	0.0	0.0	0.0	486.95
1	2	6.2	188,149.19	NaN	55.0	2434.0	3863622.0	45.0	15,178.28	NaN	6.0	74.0	74.0	0.0	2.0	2.0	NaN	48770.0	7186.0	262338.0	133.0	558.0	0.0	0.0	0.0	198.98
2	3	6.9	209,656.76	NaN	56.0	2801.0	942489.0	53.0	13,969.39	NaN	1.0	1261.0	1923.0	0.1	439.0	4.0	243.0	21618.0	323.0	161856.0	229.0	1251.0	0.0	0.0	0.0	2082.23
3	4	6.8	185,180.44	NaN	56.0	2564.0	1354704.0	4.0	12,787.36	NaN	6.0	2.0	3.0	0.3	62.0	4.0	1.0	NaN	NaN	4702229.0	3.0	0.0	0.0	0.0	0.0	317.88
4	5	7.8	265,657.11	NaN	56.0	3512.0	3097806.0	28.0	16,420.75	NaN	7.0	895.0	1334.0	0.2	44.0	4.0	299.0	498730.0	141.0	98046.0	155.0	2674.0	0.0	0.0	0.0	252.06
5	6	8.5	170,486.24	NaN	56.0	11333.0	801251.0	237.0	38,859.09	714.0	8.0	1200.0	5894.0	0.7	364.0	7.0	3909.0	493820.0	1929.0	63564.0	1432.0	4896.0	3.0	417.0	0.0	269.06
6	7	8.6	207,602.71	NaN	56.0	86.0	6178595.0	30.0	859.65	NaN	8.0	305.0	375.0	0.5	138.0	5.0	188.0	64533.0	1141.0	913972.0	423.0	37.0	0.0	0.0	0.0	592.06
7	8	8.1	735,337.27	NaN	13.0	2068.0	3016304.0	64.0	12,894.82	55.0	8.0	37395.0	45627.0	0.6	198.0	4.0	25103.0	109670.0	590.0	144898.0	1155.0	1489.0	166.0	25621.0	73.0	845.53
8	9	7.4	169,323.52	NaN	29.0	1055.0	3369659.0	654.0	6,581.73	NaN	2.0	8837.0	26530.0	0.5	176.0	4.0	12827.0	NaN	NaN	297103.0	1836.0	447.0	0.0	0.0	0.0	186.55
9	10	5.7	529,441.42	NaN	38.0	41886.0	827878.0	42.0	91,392.08	NaN	6.0	57344.0	95370.0	0.4	274.0	4.0	35509.0	208011.0	604.0	28668.0	1898.0	14232.0	5.0	353.0	0.0	356.23

	ID	Tenure in Nuvemshop in months	Monthly Sales	Employee Count	Current plan id	Estimated Page Views	Rank - Domain	Product Count - Domain	Estimated Sales - Domain	Combined Followers	Number of technologies	Avg Total Users	Avg - Total Visits	Avg - Average Bounce Rate	Avg - Average Time On Site	Avg - Average Pages Per Visit	Avg - real visits	Followers	Posts	Semrush Rank	Organic Keywords	Organic Traffic	Adwords Keywords	Adwords Traffic	PLA keywords	Average ticket value
2264	2265	NaN	400000	0.0	NaN	39624.0	408285.0	1124.0	USD $86,455.78	0.0	6.0	26768.0	27001.0	0.7	86.0	2.0	18040.0	463584.0	2860.0	25959.0	8146.0	16171.0	0.0	0.0	0.0	NaN
2265	2266	NaN	15000000	315.0	NaN	1678486.0	46225.0	2.0	USD $1,307,951.81	2415.0	6.0	6092.0	6252.0	0.5	23.0	3.0	3065.0	NaN	NaN	2401.0	63934.0	298791.0	0.0	0.0	0.0	NaN
2266	2267	NaN	1000000	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	3210.0	3429.0	0.7	305.0	3.0	2322.0	NaN	NaN	9017.0	12067.0	61857.0	0.0	0.0	0.0	NaN
2267	2268	NaN	1300000	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	81435.0	120507.0	0.4	702.0	7.0	49569.0	NaN	NaN	90108.0	269.0	2980.0	15.0	355.0	0.0	NaN
2268	2269	NaN	1120000	13.0	NaN	4050.0	985311.0	238.0	USD $17,676.65	0.0	10.0	17338.0	19368.0	0.5	172.0	3.0	9725.0	89051.0	2041.0	128847.0	974.0	1757.0	0.0	0.0	0.0	NaN
2269	2270	NaN	507750	255.0	NaN	174226.0	112254.0	2414.0	USD $217,224.09	132.0	9.0	4709.0	4897.0	0.5	190.0	4.0	2474.0	63319.0	6975.0	6974.0	18212.0	84181.0	26.0	2479.0	6.0	NaN
2270	2271	NaN	400000	22.0	NaN	216587.0	130335.0	106.0	USD $270,039.16	19449.0	2.0	562.0	562.0	1.0	0.0	1.0	562.0	708496.0	2320.0	6044.0	8720.0	100134.0	26.0	1788.0	42.0	NaN
2271	2272	NaN	15000000	0.0	NaN	846999.0	47701.0	4.0	USD $792,024.42	0.0	13.0	2076913.0	5997940.0	0.7	271.0	2.0	4189961.0	2932529.0	720.0	1929.0	15451.0	388535.0	1247.0	246006.0	95.0	NaN
2272	2273	NaN	769314	0.0	NaN	19866.0	518405.0	212.0	USD $61,922.03	149.0	8.0	43649.0	63605.0	0.8	375.0	2.0	49184.0	74421.0	1160.0	33508.0	4393.0	11446.0	2.0	65.0	0.0	NaN
2273	2274	NaN	10146749	52.0	NaN	659910.0	95418.0	36740.0	USD $617,077.89	32500.0	15.0	14949.0	30144.0	0.7	333.0	2.0	20822.0	NaN	NaN	2275.0	28695.0	319859.0	0.0	0.0	0.0	NaN

Overview

Variables

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Interactions

Correlations

Missing values

Sample